En 2016, Téva, the first family and women's channel, celebrated its 20th birthday and became, for the first year, partner of the Estée Lauder Companies Pink Ribbon Photo Award, by organizing the Téva Audience Award on a special website.

For Téva, who defines itself as a "benevolent and inspiring accomplice" for her female and family audiences, this partnership seemed all the more natural as the channel and its animators are among the most active supporters of the Ruban Rose Association.

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